Bill Morrison is a Professor in the Department of Economics at Wilfrid Laurier University. Bill’s research expertise includes applied transportation economics, applied game theory, and experimental economics. His research in transportation includes airline competition, aviation security, airport performance and carbon offsetting by air passengers. In behavioural and experimental economics, Bill has published research on risk taking and honesty in insurance markets. His current research projects investigate competitive and environmental impacts of aviation policy, the role of pre-filled forms for insurance claims and willingness to purchase carbon offsets for air travel. He is currently Chair of the Executive Committee at the European Aviation Conference Institute and a member of the Editorial Board at the Journal of Air Transport Management. Bill is a past Research Director of the Lazaridis Institute for the Management of Technology Enterprises, and a past Research Fellow with the Centre for Transportation Research at the University of British Columbia.